The Rise of Data-First HR: Using CRMs to Build a Better Workforce
Human resource professionals do a lot more than write job descriptions, manage benefits programs, and post vacant positions on LinkedIn. They are the quintessential relationship professionals –...
View ArticleWhy Your Sales Reps Need To Boost Their Emotional Intelligence
Experienced sales reps are pretty good at assessing how their customers and prospects feel at any given moment. If they’re talking on the phone, for instance, a shift in tone can indicate whether they...
View ArticleBecoming a customer company: The magic of AI, Data and CRM at World Tour...
From Arianna Huffington to Trailblazers like TD and McCain Foods, the Canadian leg of World Tour delivered innovation, inspiration, and insight. Scroll down for the day’s top highlights, and shape...
View Article5 Ways Intelligent Automation Can Help Businesses Lower Costs
A lot of the automation Canadian companies have implemented so far focuses on the “how,” and with good reason. Allowing customers to submit an insurance claim via an online form is a lot easier than...
View ArticleHow To Hyper-Personalize The Customer Journey
You’ve segmented your customers by age, occupation, geography and even the degree of business they bring your brand’s way. Now imagine sitting down with a random customer and showing them the segment...
View ArticleTurn Clicks into Conversation with Content Personalization
When a friend or family member sends you a birthday card in the mail, do you think of it as “content?” Probably not. After all, if they took the time to choose a card with a design and message that...
View ArticleHow AI and Automation Can Help Improve Canadian Supply Chains
If you look closely at Canada’s coat of arms, you’ll see the words “A Mari Usque ad Mare,” which is Latin for “from sea to sea.” It’s a motto that speaks to the breadth of our geography and the...
View ArticleWhy Your SMB Should Harness The Power of AI for Retail Sales Forecasting
She hadn’t even planned to buy anything. Between leaving a client meeting and picking up her kids from school, however, she had a little bit of time, and the store was right there. She would be going...
View ArticleSmall Business, Big Impact: Women-Owned SMBs Continue to Grow
You see them appearing more often on the keynote stages of industry events. They’re increasingly standing among those competing in pitch competitions like Dragon’s Den. But there are also an entire...
View ArticleAutomate Your Follow-Up Workflow to Boost Sales Conversions
Sales processes can take many forms, but they often go either like this: Meet the customer -> Make the pitch -> wait to hear back Or this: Customer visits the web site -> they click around...
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